About Natuuri

Meet the team

Founders, clinicians, and operators who've lived this journey and are building the support we wish we'd had.

Anissa

CEO & Co-founder

Anissa Buckley is a serial wellness entrepreneur and founder of three health and wellness companies, including two successful exits, one through strategic acquisition. A recognized expert in nutrition, supplementation, fitness, and peptide therapies, she has dedicated her career to helping people optimize health and longevity. She has served as a consultant to the White House and has been featured in outlets including The Wall Street Journal and AARP. Anissa also runs a midlife women's adventure travel company focused on connection, confidence, and transformative experiences, reflecting her passion for empowering women to thrive in every stage of life.

Jordan

Chief Medical Officer

Dr. Jordan Emont is a board-certified OB/GYN certified by the American Board of Obstetrics and Gynecology and a Certified Practitioner through The Menopause Society. He specializes in menopause care, hormone therapy for gynecologic cancer survivors through the Heather Hirsch Academy, and genitopelvic pain management with advanced training from the International Society for the Study of Women's Sexual Health. Dr. Emont is dedicated to helping women navigate midlife and menopause with evidence-based, compassionate care focused on long-term health, comfort, and quality of life.

Karen

Community & R&D

Karen Castellon brings more than 25 years of global leadership experience spanning healthcare, technology, and international development. She has built people-first cultures across organizations and serves as a United Nations representative for an NGO. Having lived and worked in Germany, Spain, Venezuela, and in ongoing partnerships in Guatemala, Karen brings a deeply global perspective and passion for advancing women's wellbeing. Her work is grounded in innovation and a commitment to helping women thrive through midlife and beyond.

John

Operations & People

John Cox is a seasoned healthcare and medtech executive with more than 35 years of experience leading innovation, operations, and growth across medical technology and services companies. He is the co-founder of Retraction Ltd. and has held senior leadership roles including CEO/COO at three startups, COO and SVP at B. Braun, Applied Medical, and USGI Medical. John holds more than 35 U.S. and international patents and has played a key role in multiple successful company exits. His career has focused on advancing innovative healthcare solutions that improve patient outcomes and drive meaningful industry impact.

Ted

Marketing & Platforms

Ted Castellon is a digital health and mobile technology executive with more than 30 years of experience driving innovation across pharmaceutical, healthcare, and telecommunications industries. He previously served as SVP of Digital at Bayer, where he led digital transformation initiatives focused on improving patient engagement and health outcomes. Earlier in his career, Ted was part of the startup team at Virgin Mobile, helping guide the company through its growth to a successful IPO. His expertise spans digital strategy, mobile innovation, consumer engagement, and building scalable technology solutions that connect people to better health experiences.